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Confused customers don’t buy stuff.

We work with businesses around New Zealand helping people turn confusing, complicated thoughts into a clear, irresistible value proposition.

Have you ever had to explain to someone you just met what your business does? It’s hard huh. Like, really, really hard.

If it’s happened to you then it’s probably happened to other people in your business too.

How much does it cost you to have inconsistent, ineffective messaging in your sales and marketing? It’s time to fix your value proposition, but hang on, what’s a value proposition anyway.

A value proposition is the main reason a prospect should buy from you (and not your competitors).

Stronger value propositions LIFT conversions and sales. Weak value propositions KILL conversions and sales.

Your value proposition should explain…

  • how your products or services solve problems or improves the situation for customers
  • what specific benefits customers can expect
  • why customers should buy from you over your competitors

Your value proposition is NOT a slogan like “Impossible is Nothing” – Adidas or “Just Do It” – Nike.

We have a simple methodology that will get the results you need. No fuss. No waste.

Having an irresistible value proposition will:

  • reduce your marketing expense by making every message more effective
  • increase your conversion rate by encouraging more prospects to buy from you
  • increase your word of mouth marketing by making it easier for your loyal customer to tell other people about you

Create a value proposition your customers can’t resist.

We love helping people to untangle their messages and create beautiful, powerful action-enticing messages.

Get in touch with us for a chat.